The chronicle of the long announced and even longer awaited
album by Rihanna got a surprising denouement at the last minute. Not only could
make the world finally know after months of speculation with the new album of
the singer. She put her new songs after a leak just for nothing on the
Internet. Or a clever trick is how to polish her fading star, the question
remains.
Fun yesterday could not Rihanna fans. Gift to my navy!!! #ANTI
Download with code, tweeted the singer in the morning. A day after the single
Work was launched (a duet with Drake), followed just out of nowhere the whole
album, free download over yet. Not because Rihanna (27) suddenly was in a
generous mood. The intention was that the album from today until Tidal, the
streaming site Jay-Z, was listening. But the thirteen songs were put online
already prematurely by a technical foul. Whether that error was or was not
wanted, is not clear. RiRi would not be the first artist who works out with
such a promotional stunt. The album immediately went viral through various
illegal download sites, so Rihanna decided to give the album away for free. For
the first 24 hours at least, as of today, the album just for sale in stores and
download sites.
Difficult delivery
And that is the end of a very difficult birth. Rihanna'slast album Unapologetic dates back to November 2012, more than three years ago
so. The successor was supposed to appear before the summer of 2015. When we got
Rihanna last year in March spoke in New York, the single was Four Five Seconds
just appeared and was the second single (with Paul McCartney and Kanye West)
Bitch Better Have My Money just launched. "The album is coming, I just
still do not know exactly when," assured RiRi us.
The two singles were clearly intended as a preview of the
new album, but the patience of the fans was further endlessly challenged. There
was a single, American Oxygen, but flopped grandiose. And when it was suddenly
very quiet around the new album. Reportedly was Rihanna's label boss by the
disappointing results of the singles hit slightly panicked and RiRi had been
instructed to look fast even in a few hits. That took longer than expected.
Even though Rihanna late October launched a promotional campaign that counted
was the release of ANTI. Certainly before the end of 2015, the fans were
hoping, but the New Year began without a new Rihanna album. To do so was
suddenly yesterday. Free.
It was about time, because Rihanna's star was seriously on
the wane. It's been a while since she had one tackle a number, and it is not
exactly storm the ticket for her new world tour. That would be her on July 21
also bring Werchter Boutique. Would, for that concert is in jeopardy. Rihanna
would be replaced (called Beyoncé) by another name. Officially, because there
is not enough security personnel can be deployed on July 21, but there are
rumors that there are only a few thousand tickets sold, not nearly enough to
fill the meadow. Therefore high time for Rihanna to polish its reputation, and
for that this album is more than welcome.